It seems Amazons move to purchase the rights to The Grand Tour to air on their streaming service Amazon Prime isn’t just to promote the online video streaming service.
Amazon Vehicles has just been added to the retail giant’s US website which allows users to pick, customize and save their favourite vehicles and view the prices of their dream cars. You can’t actually purchase a car through Amazon yet but presumably this will be added at a later date.
“Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way,” said Adam Goetsch, director of Automotive at Amazon.com in a statement. “Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad choice of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community.”
There may be a few things which Amazon may have to overcome before rolling this out. Firstly in the USA there are several states which do not allow direct sales between a car company and its customers and Tesla have struggled with this already. Secondly, once a car is purchased, existing dealers with service and MOT centers would obviously be reluctant to service cars purchased online due to losing out on the original business.
But with Amazon having such a strong hold with online presence and product sales online, if this is something they want to make happen, no doubt it will and purchasing the rights to Clarksons new motoring show is no coincidence either.